ZEITGUISED | Sebastian Zimmerhackl
We often stumble upon artworks that stem from the same idea but have very different visual outcomes. That’s why we set up our ‘Two of a Kind’ series – to see how two artists working with the same materials transform them in their own unique way.
This time we gave a tub of bubbles, a bunch of skewers and a roll of shiny blue ribbon to art and design studio ZEITGUISED and artist-designer Sebastian Zimmerhackl, both based in Berlin. See what they came up with below…
ZEITGUISED describes itself as a synthetic art and design studio providing consultancy, creative direction and production. We’ve featured their work previously on iGNANT. Speaking of their ‘Two of a Kind’ project, the studio says, “We ‘homogenized’ the very diverse shapes and textures of the original objects by making a digital negative, like a cast of these forms, in a synthetic material. The set features box moulds for parts of a soap bubble dispenser, soap bubbles, wooden sticks, paper tape curls and loops.”
“We homogenized the very diverse shapes and textures of the original objects by making a digital negative, like a cast of these forms, in a synthetic material."
“I used the three objects with my new blender. It’s somehow interesting how this machine promises youth.”Berlin-based artist Sebastian Zimmerhackl entitled his work ‘Marketing Over Science’, explaining “Lately, I’ve often found myself talking about the power of marketing and all the stories within it. I took the free project as a challenge to solve the requirements with a strong focus on words. I used the three objects with my new blender. It’s somehow interesting how this machine promises youth.”
Zimmerhackl’s accompanying text reads as follows:
Health Boom — Smoothie Everything — Vegan World — Food Industry Standard — Plastic made from hemp — New Food Technology — Tradition — Grandma´s Kitchen — TRUST — Animal Liberation — Power Life — Phantom Calls — Robot Friend — Future Family — Wealth — The Perfect Life Inc. — Overproduction — Fair Distribution — Success 2.0 — Green World — Fruit Fanatic — Natural Love — Healthy Hugs — Virtual Water — Deep Blue Sea — True Beauty AG.