Half Measures By Jocelyn Tan

Half Measures AW16 Campaign photographed by James Whineray. The release of the inaugural range by Half Measures transgresses seasons in a redefinition of the contemporary footwear and accessories landscape. Hallmarked by refined lines and sleek, contoured forms, Half Measures blends traditional construction techniques and hand-worked finishing to purposeful imperfection. The AW 16 Collection is typified by beautifully layered silhouettes and dimensional forms. Exploring the idea of finding balance in revealing and concealing, cutaway structured shapes and peeled back sections provide glimpses of contrasting textures and lines in the layers below. Embracing the process of hand making and artisan skills, no two pieces are identical; nuances and subtle variations in each are signatures of the handmade process that adds to their individuality.

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