Designed by local creative studio Labotory, the new Seoul showroom and retail space of Korean premium clothing brand READY2WEAR combines rough and fine material textures. Together, they highlight the prime quality of the brand’s offering while bringing a sense of tranquillity to the customers’ shopping experience.
The studio was tasked with creating a new two-storey service space for both curatorial and retail purposes that would induce a calming atmosphere, while encouraging retailer-customer interactions. The design language was inspired by the abstracted and simplified forms found in the artworks of Rumanian sculptor Constantin Brancusi. The studio aimed “to strengthen the expressive power of each pure material and to infuse its own vitality, through the contrast of materials in the abstracting process,” a statement from Labotory reads. Curved ceilings and fine painted walls are contrasted by rough stone walls with stainless steel rails on which the garments are displayed. Although divergent, the different spatial elements are in harmony with each other, maximizing the mood of serenity throughout. Minimal furniture made from glass and indirect lighting fixtures further complement the subtle atmosphere, while adding to the clean look of the space.