Artist HEFF Creates Interesting Artworks Of Contemporary Life
- Jessica Jungbauer
Multidisciplinary artist Alex Heffesse, who goes by the pseudonym HEFF, creates artworks of contemporary life by combining fine art, function and an absurd aesthetic. Living and working in Brooklyn, New York, his inspiration stems from the American consumer culture. With his work, the artist aspires to playfully challenge the role of everyday objects. “Merging art and life, ordinary objects take subtle transformations to confound and bemuse,” he says in a statement about his artworks.