The campaign explores the theme of man versus machine. Situated in a concrete basin in Joshua Tree National Park, models pose in front of a gold sports car that is suspended mid-air; a symbolic reference to the brand’s glamorous status. The bold imagery serves to tease the new collections, which embrace strong lines, clean materials, and androgynous cuts. Overall, the collection embraces a polished and structured look; the men’s collection features a mostly monochrome color palette, with thick leather combat boots, jackets, and pants, alongside sea-green colored accessories and sneakers. The women’s collection features embellished pale blue shirts and metallic shirt dresses, and 18-karat gold accessories which serve as an opulent take on modern, day-to-night attire.