École de Pensée has designed and opened their first flagship store on Laurier West Avenue in Montreal. Here, the Canadian fashion label showcases their seasonal and permanent collections alongside a thoughtfully curated selection of pieces from collaborators in the US and Japan.
The store is unique in its aesthetic; its walls are designed to look weathered and warm, and between the clothing racks are pieces of furniture from famed mid-century Danish designers Finn Juhl and Poul Cadovius. Like the familiar apartment of an old friend, the space “is calm and welcoming, reflecting the brand’s ethos”, the École de Pensée team explain. It is a fairly literal reflection: the designers spent 250 hours creating the textured walls, and all of the concrete elements within the store—the plinths and stands—were hand poured by the team. Working with a local steel workshop, they created the custom hanging system for the store that serves to heighten its pared-back elegance.