iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_h

Viviane Sassen For Shiseido’s ‘Waso’ Campaign

Scroll
Words

Photographer Viviane Sassen and the Tokyo branch of independent advertising agency Wieden+Kennedy have created a campaign for the launch of Shiseido’s skincare line ‘Waso’.

Waso is inspired by the Japanese tradition of Washoku, concerned with respecting the individuality of ingredients. Mindful of Shiseido’s belief in natural beauty, Amsterdam-based Sassen visually celebrates elements of a landscape, capturing her models The campaign presents “strong images that represent the beautiful force and power of a generation.”in the centre of waterside, hilltop and forest locations. The photographer also presents close up images of raw materials composed around layers of shadow, presenting intricate studies of each product’s natural contents. Incorporating the input of W+K Tokyo executive creative director Tota Hasegawa and art director Sara Phillips, the campaign features the fresh faces of Torraine Futurum, Jenny Choi and Elliott Jay Brown. In an official statement, Shiseido explain that it “places the new faces in the Japanese wilderness, creating strong images that represent the beautiful force and power of a generation. The contrast of dramatic backdrops with the group of diverse, confident and youthful faces creates a striking and simple portrait that is uniquely Waso.”

iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_6
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_16
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_17
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_4
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_9
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_8
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_5
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_14
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_15
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_3
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_12
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_13
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_7
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_10
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_11
iGNANT_Fashion_Viviane_Sassen_Waso_Campaign_2

All images © Viviane Sassen