Defining Normcore

Words

In his project ‘Normcore‘, Dutch designer Christian Heikoop explores the subculture and the visual statements it connotes. Standing at the intersection of fashion and design, ‘Normcore’ is a precise study of a phenomena and its future perspective. Shown in a minimalist yet a bit abstract form of a collection of gourmets, it’s “based on the values and characteristics of their mentality” and shows three future Normcore directions.

According to Heikoop, these three principles are as follows:
“Raggedness: normcores value seclusion making body observance impossible for others.
Anonymity: normcores like to keep to themselves and dress inconspicuous, therefore very private.
All-in-one: normcores don’t like to distinguish themselves by making a choice; reducing the amount of options.”

All photos © Christian Heikoop
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