What Matters Most?


If you ask yourself why it actually is that you’re taking photos, most of you probably come to the conclusion that you’re capturing moments that are important to you to preserve them and maybe re-live them when looking at the pictures in the future.

With their new campaign ‘What Matters Most?’, Samsung drew focus on that subject by asking people to share their most important moments with us. Many participated and you can still join by uploading your photo, either on Instagram or Twitter, using the hashtag#mattersmostNX.

To give you a better idea of how it’s done, you can find some of the most popular submissions below. Samsung collaborated with Alex Webb, a professional photographer who primarily works in color, traveling the world with his camera, exploring different cultures. Samsung asked 11 other photographers about their most important moments, including Ali Jardine, Altug Galip, Chris Ozer, Dave Engledow, Elena Kalis, Halno, KD Kupier, Louis Cole Mike Kus, Simone Bramante and Theron Humphrey. Also check out the Samsung Instagram for more inspirational moments.

Getting up close and personal with nature matters most to me. (by Ali Jardine)

What matters most? Elation that lifts the soul (by Halno)

The art of Maddie and my R90 (by Theron Humphrey)

Adventure is running onto a beach in a 50mph sandstorm (by Louis Cole)

I love to watch my kids have fun. Hearing their laughter and knowing that they are happy matters most to me (by Ali Jardine)

Teaching the old man some new moves on the dance floor matters most to Alice Bee (by Dave Engledow)

Catching that laugh on camera is what matters most to me.  (by Chris Ozer)

I love watching others do what they are passionate about (by KD Kuiper)

Coney Island in the off-season, along the boardwalk. (by Alex Webb)

Alex Webb

In collaboration with Samsung

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