Smart Billboards

Words

These billboards by creative agency Ogilvy & Mather can be used as street furniture. Designed for IBM’s Smarter Cities campaign, they fuse advertising with helpful additions to the street such as benches, shelters and ramps. So one billboard curves over at the top to form a rain shelter and another peels up from the wall to create a seat. A ramp covering steps assists those wheeling bicycles or suitcases through the streets. A simle idea making the urban landscape a little smarter.

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Via: De Zeen

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