Imeüble by the newly educated furniture designer Bjørn Jørund Blikstad is a shelving system that accesses not just your eyeballs and book-storing hands, it works with your mind.

As you look at the shelves, they appear to be flat, sideways, weird in some way or another to your eyes. In reality, they’re simple plastic, shaped in a way that instills an image that’s much stronger than it’s actual simple function.

All images © Bjørn Jørund Blikstad and Roger Sandvær | Via: Yanko Design