IGNANT-Design-Vaust-Georgestrasse14-05

Vaust Studio’s Sleek Concept Store Georgstrasse 14 Has A Futuristic Industrial Aesthetic

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In the German city of Hanover, Berlin-based design firm Vaust Studio has designed a pared-back interior for the first concept store of the technology startup Realtale Group. ‘Georgstrasse 14’, also titled VAUND store, exists as a minimal showroom and salesroom to display the innovative products as if they were sculptures in a gallery.

As part of the project, Vaust Studio has stripped back the interiors to expose the building’s structure. The room is characterized by artificial lighting, stainless steel display cabinets, and unfinished walls, with five brutal concrete columns running down the length of the venue, holding up the ceiling. “The overall idea is to keep some of the building site’s natural look and to bring it together with an eclectic use of materials to avoid traditional finishes of any kind,” the studio explains to IGNANT. The aim was to emphasize the store’s length, and to create a minimal space that would not take away from the objects on display. This was achieved through designing long trays filled with charcoal-colored gravel, which attracts the customer’s eye and at the same time, contrasts against what is positioned on top. The color palette is monochromatic, with material elements continually contrasting one another throughout, balancing roughness with calm. “In the end all objects are displayed on softly reflective materials to underline their importance and value,” the studio says.

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