The portfolio of talented South African photographer Kent Andreasen is as diverse as the genres, locations, and topics he covers: sunlit landscapes are combined with moody portraits, finding form in bright colors, distinct shapes, and defined shadows.
What ties the photographer’s atmospheric work together is his sharp eye for color and composition. On his website, rather than separate his work by each series, Andreason deliberately blends together images from different projects. Upon closer inspection, it’s evident that the images have been curated with consideration; regardless of how different the project or client is, Andreasen finds similarity in color and shape. “The idea behind the layout is to blur the line between personal and commissioned work”, Andreasen explained in a recent interview. “I want people to be excited about the style of work I do as an overall.” His commissions—which include The New Yorker, Nike, Google, and Vogue—have sent him to photograph places as far-flung as South Africa, New York, Kenya, Sumatra, and China. The driving force in Andreasen’s work is his own experience of life: “Photography is a vessel I use to come to terms with my own reality”, he explains. Of particular importance to Andreasen, is creating imagery that is relevant within the context of Western attitudes towards South Africa. On this point, a statement from his management, 2DM, reads: “Due to the complexities of Africa’s social climate, [Andreasen] is hoping that this series will provide some insight into how mainstream media perceives Africa, and bring him one step closer to establishing an identity within his own social surroundings”.