ignant_places_acnedenim_001

Acne Studios Blå Konst · Tokyo, Japan

Scroll
Location
·
Words

On 6 April 2017, Acne Studios launched its new denim line, “Blå Konst”, choosing to debut the collection in full in Acne’s new Shibuya project store in Tokyo.

To mark the occasion, a 68 sq m retail space was designed with features reflecting the aesthetic vision of the brand’s denim line, in particular its experimental, developmental approach to the fabric. Notable for its bright, structural feeling – a mood typical of Acne Studios stores around the world – the store features highly polished, reflective cubes made of stainless steel, transportable gold clothing rails and metal baskets. The store’s eye-catching centrepiece takes the form of a fire engine-red iron stairway. “Blå Konst is a very personal project for me […] It was important to debut the full concept in a place that was special. I needed cross-town traffic,” explained Acne Studios creative director, Jonny Johansson. “I wanted a crossing where the buzz is. If you have ever stood in the metro in Shibuya you know what I am talking about.”

Acne-Bla-Konst-1
Acne-Bla-Konst-4
Acne-Bla-Konst-2
Acne-Bla-Konst-5

All images © courtesy of Acne Studios

Acne Studios
1-10-8 Jinnan Shibuya-ku
Tokyo 105-0041
Japan