Located near the Prinsengracht Canal in Amsterdam, The Loft is a modern conceptual showroom curated by Dutch studio The Playing Circle. The interior space is saturated with natural light and brought to life with products with character, most of which are made of natural materials, such as wood, leather or wool. From boudoirs and cushions to aprons and accessories, anything that can be seen and touched in the pop-up showroom, can also be purchased.
Prinsengracht 583-V, 1016 HT Amsterdam
Tues–Sat 10–18h / Sunday 12–18:00
All images © Aico Lind