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Harley Weir Shoots A Scottish Family Sporting Pringle

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The in-demand photographer Harley Weir shot a local family on the coast of Inverness wearing Scottish knitwear brand Pringle of Scotland’s FW16 collection for the label’s latest campaign.

Art directed by Chris Simmonds, the evocative, natural photos convey the values of the brand’s bespoke yet down-to-earth heritage. Weir got to know the family featured in the shoot after meeting them during a family visit to the town. The campaign brief, explains Pringle Menswear Design Director, Massimo Nicosia, was “to capture the family’s sense of freedom, where nothing has been staged, in an extraordinary setting of hillsides, dramatic coastlines, and golden beaches.”

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All images © Harley Weir for Pringle of Scotland