Gucci’s Elegant Ecommerce Redesign
Luxury fashion brand Gucci recently unveiled its redesigned ecommerce site across Europe and the United Arab Emirates, gucci.com.
Integrating streamlined design with exciting imagery and brand content, the fully responsive site offers an insight into the Gucci’s creative vision.Integrating streamlined design with exciting imagery and brand content, the fully responsive site offers an insight into the brand’s creative vision, shared through a new editorial section titled ‘The Agenda’. Designed to create a rich, seamless user experience, the site allows visitors to create their own tailored user journey, from the homepage – a canvas for the latest season’s men’s and women’s collection – through to Gucci’s runway collections, signature designs, video content and sartorial inspiration in the form of ‘Wear With’ look suggestions.
The final destination, the product pages, feature 360-degree views of each item as well as a full zoom, allowing visitors to view it in full. In a statement about the redesign, Gucci describes its new editorial section as “a visually compelling exploration into the details and inspirations behind creative director Alessandro Michele’s collections as well as an exclusive insight into his world.”
The site is available in 5 languages across 23 countries. To experience Gucci’s freshly redesigned creative world, visit gucci.com.