In his series ‘Master Plan’, designer Chad Wright is conflating a child’s sandcastle with architecture typifying postwar American suburbia. Chad grew up in a sprawling suburb of Southern California, he lived in a tract house (symbol of the American Dream) just like his neighbors. When he was young, him and his brother would build cities in the sand. Chad chose this artifacts from his childhood, combining them to create ‘Master Plan’. It is phase one of what will be a three-part series. He focuses on the mass-produced tract house, re-examining it as symbol for the model American Dream that seems to come to nothing, just like his installation.
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