The Cure For Greed
- Caroline Kurze
‘The Cure For Greed’ is a project by artist and designer Diddo. It consists of an injection kit featuring a 24-karat gold plated syringe and a single 5 ml dose of dollar ink recovered from approximately $10,000 in US currency.
Whatever we feel about greed, we can agree on one thing: it exists. Whether there’s too much of it in the world, or too little, is a matter of opinion, not understanding. On one side of the debate, some believe it’s the root of all that is corrupt and evil. Conversely, greed is seen and often celebrated as the key behavior that allowed our species to adapt and evolve so successfully. But what exactly is greed? Is it an immutable algorithm hardwired in our DNA, a survival instinct that triggers responses to a constantly changing environment that can turn hostile at any moment? Maybe greed is an emotional reaction to our cultural reward system? Or the embodiment of the darkest side of our natures, rooted in fear? ‘The Cure For Greed’ is an iconic object that sparks an internal and social dialogue on all aspects of ‘greed’, the benefits as well as dangers of this basic and pervasive human behavior. It’s an invitation to reexamine our assumptions and inject them with the type of energy that will ensure new and evolving perspectives. The hope is to learn from this process, and grow, to become more human, not by repressing our nature, but by transcending it with understanding and compassion.