Geoff McFetridge draws stylized paintings in patterned formations. They stem from the synergy between his fine arts practice and his background in graphic design. The Los Angeles-based artist works with a color palette of grays, whites, blues and pinks while he’s placing subjects in ordinary situations in a humorous way.
McFetridge’s design studio Champion Graphics has worked among others on title sequences for filmmakers such as Sofia Coppola and Spike Jonze, as well as on the design of shoes for Nike. His minimal shapes are at the interface between abstract and figurative representation. The depictions of urban life are inspired by 1970s advertisements and stylized logos. “Design language, which has a relationship with abstraction, is very accessible to me. My paintings are as much rooted in logos as they are in art history,” states the artist. But in contrast to the majority of advertising campaigns McFetridge adds a subtle grain of melancholy to his works. He often draws exclusively from memory. This practice gives his figures a remarkable, cartoon style character.