First opened in 2008 the adidas concept store No74 Berlin, has established itself as one of the go-to spots for statement fashion, essential sportswear and chic design. Located in Mitte, the emerging centre of Berlin’s fashion and culture area, it recently reopened its doors after a brief period of absence due to an interior remodeling designed by Berlin-based creative studio HAW-LIN Services.
The new inside of the store shows itself with an excellent mix of materials; industrial welded metal clothing racks are contrasting against minimal and modular seating and display elements. A change of color scheme and lighting is giving the space a complete new look, working with interconnected colored elements and luminescent tubes which seem to be floating below the ceiling.
No74’s exclusive selection of footwear, apparel and accessories features adidas brands like Y-3, adidas by Stella McCartney and Sports Performance as well as adidas’ cooperations with Kanye West, Pharrell Williams, Raf Simons, Rick Owens and kolor from Junichi Abe.
Torstraße 74, 10119 Berlin
Mon – Sat 12pm – 8pm
All images © Bastian Gehbauer