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Contemplating The Eternal Beauty And Strength Of Platinum With La Prairie

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Name
Project
Platinum Rare Haute-Rejuvenation
Images
Six N. Five
Words

Swiss high-end skincare brand La Prairie has launched a luxurious new skincare collection—marked by a rejuvenating formula infused with a platinum multi-peptide, a powerful enhancer of rejuvenation. IGNANT production has captured the sensorial experience of the ‘Platinum Rare Haute-Rejuvenation’ collection, through a series of computer-generated images by design studio Six N. Five that depicts the properties and ideas driving the compelling, age-defying product range.

The ethos behind the house of La Prairie is built on the notion that time is flexible, relative, and perpetual. Their new rejuvenating skin care line is a tale of eternity that merges scientific innovation with rare ingredients. To mark its launch, Six n Five in collaboration with IGNANT Production, designed a series of computer-generated images that emphasize the key components of its sophisticated narrative—science, platinum, and gravity. Sleek and architectural, the CGI imagery—still or suspended quasi-statically—hovers in mid-air as twirling sculptures float daringly, transforming the collection into a display of sophisticated elements. It is an ever evolving cosmic dance and a vision of beauty with no temporal limits.

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The luxurious range consolidates the best of La Prairie’s groundbreaking rejuvenation technology, which is developed at the Clinique La Prairie in Montreux, Switzerland. Forging a combination of potent peptides, the laboratory uses cutting-edge biotechnological research to invigorate epidermal stem cells and activate the skin’s natural healing power. The formula is inspired by the namesake and sought-after precious metal Platinum—a daring and exclusive noble metal; it is an emblem of excellence and has been the pinnacle of opulence for centuries. Originating in the distant universe, where time is suspended and gravity is extreme, Platinum came to Earth in a meteorite shower more than four billion years ago.

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The collection pauses the passing of time in one enchanting moment of beauty.

This enigmatic glimmering metal carries its own dimension of time—a ‘Platinum moment’ reinterpreted by La Prairie as a time for renewal and a time for oneself. Treasuring the platinum’s potential as an anti-aging element, the unprecedented formula contains a trailblazing platinum multi-peptide that triggers the body to begin a loop of regeneration—as the instantaneous becomes infinite, rejuvenation begins. A distortion of the space-time continuum, the ‘Platinum Rare Haute-Rejuvenation’ range also defies the rules of gravity and its effect on the skin, pausing the passing of time in one enchanting moment of beauty.

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– In cooperation with La Prairie

Visuals by Six N. Five for IGNANT production