Rimowa x Off-White Case Editorial
The latest editorial by IGNANT Production explores voyeurism and fashion with Rimowa x Off-White; a seductive limited edition travel piece that encourages a more open way of living.
Thoughts of travel always bring to mind our connection to belongings; when we pack our suitcases we are veritably packing our emotional baggage. But in a world obsessed by concepts of privacy surveillance and anonymity—what do we keep on show, and what do we keep hidden?
With the heightened importance of brands remaining transparent to their audience, Rimowa’s collaboration with Virgil Abloh’s haute streetwear label, Off-White, takes this metaphorical concept and makes it literal. In this editorial produced by IGNANT Production, the completely transparent limited edition travel piece becomes entwined with the human form. In neon-colored photographic stills, the suitcase is mirrored by macro shots of the body; insisting on the kind of intimacy that only such clarity of form can bring. The video shows the contours of the human body moving within a steaming shower. The voyeurism of the suitcase, whose clear polycarbonate form makes all that is hidden suddenly seen, allows the audience entry to private spaces. For a moment, it’s difficult to know where we have ended up—it seems we are in the suitcase itself.
Lighting: Nuno Matini