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Losing Our Minds With Giuseppe Pepe

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Since 2014, Italian graphic designer Giuseppe Pepe has been removing the heads of Instagrammers across the world as part of his digital art project, #LoosingMyMind [sic].

The idea for the anti-selfie project came about when Pepe saw a group of men using a mirror to reflect the sunshine, covering their faces whilst taking a selfie on the beach. Since posting his first digitally manipulated photo of himself without his head, Pepe’s project has gone viral, with users from all around the world submitting their own images for him to manipulate. “Since the head is the primary part of our beauty, I decided to create a project that reflected the secondary [body] part instead,” explains Pepe, “to represent the beauty of the picture, but without the head.”

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All images © Giuseppe Pepe