The Impossible journey started in 2008, when Polaroid announced the end of their instant film production and two Austrians, namely Florian Kaps and André Bosman, met at the closing party of the last factory in Enschede, Netherlands and decided to buy that exact factory to keep analog photography alive. No dyes, negatives or even suppliers were left. It was on them to reinvent the Polaroid films – and the whole world and technology of instant photography along the way.

Nowadays Impossible operates a number of plants and offices in Austria, Berlin, the Netherlands and Shanghai. While working with this almost retro technique, Impossible doesn’t hush away from innovation. This year, a new and quicker developing film is going to be released and their first camera is currently in development.

Watch Stephen Herchen, member of the Impossible Management Board, talk about the personal touch of instant photography and read more on mb! magazine.