The Pink And Blue Project By JeongMee Yoon
- Caroline Kurze
South Korean photographer JeongMee Yoon started ‘The Pink and Blue Project’ when her five-year-old daughter couldn’t get enough candy-colored possessions. This made her realize that this preference is the result of cultural influences and the power of pervasive marketing that says pink is for girls and blue is for boys.
She then began photographing little boys and girls amongst their color-coded belongings in a quest to better understand how gender shapes our lives from such a young age. The innocence of her subjects raises the question if there is something ‘natural’ about these gender norms or if they are so permeated throughout our culture at such a young age that even infants seem to notice?