Bright Night and Orange Gloom

This project is focused on two psychosocial phenomenas: twinning and the cheerleader effect, which catalyze our perception of aesthetics. It aims to improve their impact by grouping together models with similar features, through the use of specific garments, all while creating a social link and an orthogonal composition. Twinning relies on a mirroring effect. It affirms one’s identity through the mutual approval. Similar to this, the cheerleader effect or group attractiveness effect, is the cognitive bias which causes people to think individuals are more attractive when they are in a group. The perception of beauty enhances with the way the image is composed, through the use of universal aesthetic codes such as: symmetry, unity and repetition.

Photography: François Ollivier
Original Concept, Art direction, Styling : Mariane Vaillancourt