header_fashion_nordstrom_alexprager

You Are Here – Nordstrom’s Fall Campaign

Scroll

“Is it possible to freeze a moment, to pause time?” In today’s fast moving fashion industry, this seems to be too much to ask. Or rather not? America’s traditional upscale fashion retailer Nordstrom posed that very question in his recent Fall Campaign.

“With the constant urge for newness we forget how to enjoy the moment we’re in,” says Olivia Kim, Nordstrom’s vice president of creative project. Live in the now, the campaign realized by artist Alex Prager, prompts. Prager’s short film reminds us to focus on the present, never knowing what the future might bring.

fashion_nordstorm_alexprager_1
Fashion_Nordstorm_AlexPrager03
Fashion_Nordstorm_AlexPrager04
Fashion_Nordstorm_AlexPrager01
fashion_nordstrom_alexprager_2
Fashion_Nordstorm_AlexPrager02
fashion_nordstrom_alexprager_4

All images © Alex Prager