Knyttan – Design your own Garments

We came across Knyttan, a London-based fashion brand that was established to remove the layers between designers and customers – and by doing so, give everyone a better choice. They offer the possibility to actively participate in the creation process of your own garments to create a customized, unique piece. They are using high quality fabrics like merino wool to make sure that you can enjoy your creation for a long time. The production process is completely exposed to the consumer, to raise awareness and reduce concerns about outsourcing production.