Unlike typical kitchen supply stores, which have dozens of products placed next to each other on shelves, The Kitchen smells of a tangerine garden and looks like a cozy kitchen that came out of a page of an interiors magazine. The space, which opened in April 2015, is filled with natural light and unique items for the kitchen.
In the middle of the room is a long massive wood table lined with carefully picked goods that inspires you to prepare a delicious meal to share with the family. We asked co-founders Christian Divenvoorden and Sofie Hellsing some questions about where the idea for The Kitchen came from and the atmosphere they want to create…
What’s behind the name?
Christian Divenvoorden: We think of the store as a room, our kitchen, or in other words The Kitchen of Artilleriet. The shop is visually structured like a mix of a shop, kitchen and dining area.
How did you come up with the idea of opening up a store for kitchen goods even though you were already running Artilleriet, an interior shop?
Sofie Hellsing: We’re both interested in cooking as well as the social aspect around eating and cooking together. There is so much gut feeling and heart that stems from this project, and we also noticed that were buying more and more products that belong in the kitchen.
What kind of atmosphere do you want to create for your customers?
Christian Divenvoorden: We want it to feel like you just entered someone’s kitchen or a homely area to discover great products and get new ideas for your kitchen and every meal of the day.
How do you choose your products?
Sofie Hellsing: Every single product is chosen carefully and with love. We’re on the lookout and find many objects when we travel – mostly products that are stunning to look at, have high functionality and often with an interesting history of craft and design behind it.