Haus Hofer is a modest and rural dwelling, linked to small scaled agriculture and it is home to a large family. Now, on the edge of generational change, the house is caught in a vacuum between a defining past and an uncertain future. It either is of much economical value anymore, nor is it of any historical interest. Still there is some melancholy to it in view of its future decay, which raises the question of the actual value of the house. HOAM tries to capture the emotional value of Haus Hofer and architecture in general. This sought value is based on the emotional bond to architecture and on its fundamental elements of evanescence, atmosphere, memory, home and identity. The portrait simply shows the character of the house. Therefore it‘s not used classic architectural photography to capture Haus Hofer, but it‘s portrayed like a human being, with all of its characteristics and peculiarities. In this way the emotional value gets even perceptible for people not related to the house.